Crafting a Revolutionary E-Commerce Presence for Architectural Menswear

Client

Axiom

Year

2025

Axiom approached me to create a distinctive e-commerce experience that would set them apart in the crowded streetwear market. They needed a platform that would showcase their architectural-inspired menswear while providing a seamless shopping experience that reflected their brand philosophy of "structured minimalism."

Scope of Work

Shopify/Framer Development

Branding

Web Design

Photography

Amber glass dropper bottle resting against a block of grey stone.
White round cosmetic jar on a pale pedestal.

Project media is built from blocks.

Each block is one item in the Images / videos collection, with a Layout, a Media list of images or videos, and an optional description like this one. Link blocks to a project in its Images field, in the order they should appear. You can also give the Agent your project details and images with prompt 22 on the 02 - Customize with Agent page.

Gloved hands holding a sideways phone showing an iPhone 16 Pro Mockup screen.
Silver shopping bag with a purple strap and Vegus 16 branding on draped satin.
iMac 24-inch mockup on a desk against a dark concrete wall.
Product box labeled B.Mckp 16 lying on dark textured ground.

Full Width gives each image its own row.

Add as many Media rows to a block as you like. Every image keeps its own ratio, from the wide 2:1 shot at the top to the 3:2, 16:9 and 4:3 images below it, and opens in the lightbox when you click it.

Gloved hand holding a phone with a purple iPhone 16 Mockup Devices screen.
Gloved hand holding a phone with a dark screen and a large purple letter T.
Phone with an orange screen showing a large letter F, leaning against grey stone.
Phone with a white screen showing a large letter F, lying on dark textured ground.

2 Columns and 3 Columns place media side by side.

Rows beyond the column count wrap onto the next line, like the four images above, and every row stacks on phone. For a video, turn on Show Video in a Media row, then upload an MP4 or paste a hosted link in Video URL, and add a Video Poster. Videos play muted on a loop.

"Our website conversion rate improved significantly thanks to Joseph's expertise."

Portrait of Ben Harper

Ben Harper

CTO of Axiom

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